Michaela and Scott Hodgson smiling together in front of a flower arch
Michaela and Scott Hodgson

Hello, we are Michaela and Scott.

Michaela

Michaela has been a dental nurse for 20 years, the last four as a dental practice manager. She has sat where you sit: the phones going, someone off sick, and a Christmas campaign that has been on the list since September. She knows what a practice manager will say yes to, and what they will not.

Scott

Scott is a time-served tradesman who runs his own pipefitting business. He was being mentored by Sabrina Stocker, an AI and marketing expert, and now builds campaigns using modern tools, including AI, to do in a day what used to take a week. That is how you get a finished campaign without paying for a marketing person.

Why we do this

Independent dental practices should not need a marketing person, or an ad budget, to put a good offer in front of the patients they already have. So we build the campaign, you check it, and you send it to the people who already trust you.

What we will not do

The plain list, so you know where you stand.

  • We will not promise you a number of new patients.
  • We will not touch your patient list.
  • We will not send anything to a patient without your approval.
  • We will not work for your neighbours while we are working for you.
  • We are not dentists, so we never give clinical advice. Every claim in a campaign is yours to approve.

We are a new business

You will be dealing with the two of us, and everything is written down plainly. Ask us anything.